PayStay registrations reach 150,000

Australia’s leading mobile parking application PayStay has hit another incredible milestone, exceeding 150,000 registrations. This 50% increase in take-up rate took only six months to achieve, having reached the 100,000 mark in February 2016.

Welcome your loyalty members the right way

First impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs ­– that you send to new members to welcome them to your program.

Data quality remains a major barrier to growth

Benchmark report rates data as “questionable” across key record areas. Companies are struggling to create good foundation data and maintain clean records despite acknowledging that poor data quality can hinder marketing goals, a benchmark report has found.

A dozen ways marketing automation gets you there faster

React to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect? 

Loyalty stats and facts

Don’t just take our work for it! Here at DCA we’ve seen firsthand the benefit of a great loyalty program and the positive impact it can have on business and customer engagement. But you don’t have to take our word for it. Local and international studies and surveys also give loyalty programs the big thumbs up.

How to achieve loyalty success in 2016

With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?

7 ways a loyalty program can get you closer to your customers

Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more.

DCA acquires Fairfax MarketBase

Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.