5 Simple Steps for Higher Quality Data

Picture this: You’re making vital choices that impact a significant project, and need to use data to better inform those choices. Unfortunately, you’ve got legacy systems galore, your database is being fed by multiple sources, all of them have different rules, and you’ve got no time or budget to embark on a serious data journey without first proving its value– it’s the catch-22 of our digital age.

Achieving unique and personalised customer experiences through data and technology disruption

DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.

The benefits of home grown smart city technology

Local government leaders have an increasing amount of choice when it comes to smart city technology. Some of the best technology has been developed in Australia and presents many advantages to its foreign counterparts. So what are the benefits of home grown smart city tech? Why is the choice of technology provider so important? And what do cities stand to gain by putting local technology on their smart city agenda?

How loyalty programs deliver data wins across your business

Data won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!