AWLQ engaged DCA to help migrate to a new Salesforce CRM, cleansing, validating, and deduplicating their data to deliver real fundraising results.
Picture this: You’re making vital choices that impact a significant project, and need to use data to better inform those choices. Unfortunately, you’ve got legacy systems galore, your database is being fed by multiple sources, all of them have different rules, and you’ve got no time or budget to embark on a serious data journey without first proving its value– it’s the catch-22 of our digital age.
DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
Local government leaders have an increasing amount of choice when it comes to smart city technology. Some of the best technology has been developed in Australia and presents many advantages to its foreign counterparts. So what are the benefits of home grown smart city tech? Why is the choice of technology provider so important? And what do cities stand to gain by putting local technology on their smart city agenda?
EOFY and privacy law changes signal right time for a Data Audit – Book your Audit by June 30! As part of the Privacy Act, you must be able to ensure the integrity of your consumer’s data and safeguard your data processes.
Wouldn’t it be nice to take the guesswork out of your marketing? With good data, you can. The verdict is well and truly in. Data has become an ‘indispensible asset’ to marketing and advertising efforts.
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, it is believed that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
At DCA, we can act as the independent third party data solution provider that enables two or more organisations that want to leverage each other’s databases.
Think of us as a ‘Data Switzerland’ if you like.
Data won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!
Whether you use us a little bit or a lot, you’ll see your data reach new heights. One piece of advice we are confident telling our clients is that data-driven marketing is here to stay and that a well thought-out investment in it will be worthwhile.