Picture this: You’re making vital choices that impact a significant project, and need to use data to better inform those choices. Unfortunately, you’ve got legacy systems galore, your database is being fed by multiple sources, all of them have different rules, and you’ve got no time or budget to embark on a serious data journey without first proving its value– it’s the catch-22 of our digital age.
DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
Local government leaders have an increasing amount of choice when it comes to smart city technology. Some of the best technology has been developed in Australia and presents many advantages to its foreign counterparts. So what are the benefits of home grown smart city tech? Why is the choice of technology provider so important? And what do cities stand to gain by putting local technology on their smart city agenda?
Read this before you migrate your data (because you will eventually!) When it comes to trying to anticipate what’s ahead for your business, a crystal ball would certainly be handy! But there is one thing we can predict with a fair bit of confidence. At some point, you will need to migrate your customer data from one or more technology systems to a new target application or system.