Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.
Strong customer and prospect databases are powerful sources for marketing activities Your database can either power your marketing activities or sabotage them. In the first instance, they give you the information necessary to ensure your messages reach the right people, as well as ensuring that the right quantity of leads are pulled into your sales funnel.
If you miss out this year, be sure to put it in your 2014/15 budget There is an increasing emphasis on data for business: its quality, collection points and rules. This, combined with the new privacy laws focusing squarely on consumer data, means one thing: it’s time to have a Data Audit to ensure your data measures up.