Data won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!
First impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs – that you send to new members to welcome them to your program.
React to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect?
Don’t just take our work for it! Here at DCA we’ve seen firsthand the benefit of a great loyalty program and the positive impact it can have on business and customer engagement. But you don’t have to take our word for it. Local and international studies and surveys also give loyalty programs the big thumbs up.
With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?
Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more.
Research from Capgemini highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
DCALoyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
Many Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting