DCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
EOFY and privacy law changes signal right time for a Data Audit – Book your Audit by June 30! As part of the Privacy Act, you must be able to ensure the integrity of your consumer’s data and safeguard your data processes.
Wouldn’t it be nice to take the guesswork out of your marketing? With good data, you can. The verdict is well and truly in. Data has become an ‘indispensible asset’ to marketing and advertising efforts.
Whether you use us a little bit or a lot, you’ll see your data reach new heights. One piece of advice we are confident telling our clients is that data-driven marketing is here to stay and that a well thought-out investment in it will be worthwhile.
The facts on how DCA can help your data and marketing technologies reach new heights. An increasingly digitised world means that there is more potential than ever for marketers to access data about their customers.
Marketers need to integrate the platforms and applications they use to gain access to more and cleaner data. When integration is successful, campaigns are more personalised and ROI can be effectively measured.
The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
According to SiriusDecisions, companies that regularly maintain their database can realize 66% higher conversions to revenue compared to those that do not.
While analysing prospect behaviour can reveal valuable insights, past behaviour is not the best indicator of future behaviour. That’s where progressive profiling comes in.Read on for 13 tips to help you master the technique;
Companies grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.