Generated by the ADMA Data expert group from the Data Think Tank, in this paper ADMA examined;
- What data looks like today
- The opportunities and challenges organisations face in extracting value from data
- Where responsibility for data sits in an organisation, and how to create a data strategy
- Ways to activate your data
… and more.
Implementing a loyalty scheme not only increases basket value, found a recent survey among retailers, but also increases store visits.
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Are multiple data sources and databases preventing your business from achieving a single-customer view? DCA can help by creating a custom-built Marketing Data Mart. This DCA-hosted marketing database brings all your data together, allowing deep insights, analysis, profiling and reporting.
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More and more Enterprises across Australia are realising the importance of gaining a single customer view which accounts for all databases and data sources throughout an organisation. Continue reading