DCALoyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view. Continue reading
Data migration is the movement of data from one or more sources to a target application including the following systems: Continue reading
Right through the customer acquisition process companies are collecting a lot of data. As such, new customers usually need to provide more than three types of information to sign up, the most popular being email, followed by name and phone number. Continue reading
While analysing prospect behaviour can reveal valuable insights, past behaviour is not the best indicator of future behaviour. That’s where progressive profiling comes in.Read on for 13 tips to help you master the technique; Continue reading
Companies grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.