Retail + data. Have you got a plan?
DCA has been solving the data problems of Australian retailers for more than 20 years, helping clients get strong returns on their marketing investments. Our Data Services team has experience with all aspects of data, from multiple channels – transactional, email, website, social, club membership, partner organisations, lists, competitions and more, from both online and off.
Major challenges include:
- Multiple, disparate databases. Retail data for customers and prospects is often spread across many databases, preventing accurate reporting, marketing and customer identification.
- The number of data sources, from both online and off. Often there are hundreds of individual sources.
- The sheer volume of data. The digital era is causing an explosion in retailers’ already massive data sets
Click here to find out more about our Retail + Data solutions.