How to achieve loyalty success in 2016

With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?

7 ways a loyalty program can get you closer to your customers

Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more.

DCA acquires Fairfax MarketBase

Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.

Location, Location, Location

Parking is like real estate, difficult to find and often more costly than expected. Thanks to PayStay’s latest feature, finding this prime real estate just became much easier.

PayStay registrations reach 100,000

PayStay, a mobile parking payment app developed for the Australian market, has reached the ambitious target of 100,000 subscribers well ahead of schedule. To put that into perspective, you can fill the MCG with PayStay users.

Innovating inspections

The PinForce system is well known in the civic compliance industry for its innovation of parking technology. But this intricately designed software offers much more than just parking revolutions when it comes to enforcing local laws.