Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more.
Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.
Parking is like real estate, difficult to find and often more costly than expected. Thanks to PayStay’s latest feature, finding this prime real estate just became much easier.
PayStay, a mobile parking payment app developed for the Australian market, has reached the ambitious target of 100,000 subscribers well ahead of schedule. To put that into perspective, you can fill the MCG with PayStay users.
The PinForce system is well known in the civic compliance industry for its innovation of parking technology. But this intricately designed software offers much more than just parking revolutions when it comes to enforcing local laws.
In the B2B world companies and people change every day, as IncNet updates testify.
The emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.
Research from Capgemini highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
Marketers need to integrate the platforms and applications they use to gain access to more and cleaner data. When integration is successful, campaigns are more personalised and ROI can be effectively measured.
The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.