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Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
As the customer said: “my marketing automation is great, my content is terrific, but my database STINKS!” He’d learnt the first law of data driven marketing – garbage in, garbage out.
According to SiriusDecisions, companies that regularly maintain their database can realize 66% higher conversions to revenue compared to those that do not.
Recently we helped The Holla Agency promote a breakfast event, and were delighted with this feedback from Holla CEO Alex Allwood:
Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
DCALoyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
Data migration is the movement of data from one or more sources to a target application including the following systems:
Right through the customer acquisition process companies are collecting a lot of data. As such, new customers usually need to provide more than three types of information to sign up, the most popular being email, followed by name and phone number.
While analysing prospect behaviour can reveal valuable insights, past behaviour is not the best indicator of future behaviour. That’s where progressive profiling comes in.Read on for 13 tips to help you master the technique;