The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
Lessons from Early Adopters In Australia and New Zealand. Database Consultants Australia CEO Declan Ryan gives his insight into the ever developing world of M-Commerce.
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Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
As the customer said: “my marketing automation is great, my content is terrific, but my database STINKS!” He’d learnt the first law of data driven marketing – garbage in, garbage out.
According to SiriusDecisions, companies that regularly maintain their database can realize 66% higher conversions to revenue compared to those that do not.
Recently we helped The Holla Agency promote a breakfast event, and were delighted with this feedback from Holla CEO Alex Allwood:
Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
DCALoyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
Data migration is the movement of data from one or more sources to a target application including the following systems: