Right through the customer acquisition process companies are collecting a lot of data. As such, new customers usually need to provide more than three types of information to sign up, the most popular being email, followed by name and phone number.
While analysing prospect behaviour can reveal valuable insights, past behaviour is not the best indicator of future behaviour. That’s where progressive profiling comes in.Read on for 13 tips to help you master the technique;
Companies grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.
Many Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting
The majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.
DCA’s very own pay-by-mobile parking application, PayStay, has spread its wings further with another three Australian authorities selecting PayStay.
Without good data your whole fundraising strategy falls down. Furthermore, without good data it is impossible for you to manage donor relationships effectively.
The Office of the Australian Information Commissioner (OAIC) has just issued updates to the Australian Privacy Principle (APP) guidelines. Four chapters have been amended, according to the OAIC some of the main changes are… Read full story
DCA has successfully undertaken and delivered mid-sized and major application development projects for retailers, enterprises, banks and Government clients.
Get a Data Audit from DCA by June 30, to get your data quality on track for 2015/16. Given today’s data driven environment, there is an increasing emphasis on data for business: its quality, collection points and rules.