Generated by the ADMA Data expert group from the Data Think Tank, in this paper ADMA examined; What data looks like today The opportunities and challenges organisations face in extracting value from data Where responsibility for data sits in an organisation, and how to create a data strategy Ways to activate your data … and more. Read more
Are multiple data sources and databases preventing your business from achieving a single-customer view? DCA can help by creating a custom-built Marketing Data Mart. This DCA-hosted marketing database brings all your data together, allowing deep insights, analysis, profiling and reporting. Read more about Marketing Data-Marts here
Guess what? The experts also promote a single-customer view … DCA is not alone in prioritising a single-customer view. When speaking at the recent Australian Data Strategy Symposium, the head of Data@Ogilvy also advocated pulling data into a 360-degree customer view, combining transaction history, service, campaign response, channel behaviour and third-party data sources.
DCA’s in-house data-driven marketing agency provides end-to-end solutions for enterprises across Australia Our core business is data. We have more than 20 years’ experience providing data-driven solutions across the spectrum, from simple data-quality jobs to large, complex data projects, and even the development of bespoke applications.