The adoption of marketing automation technology is accelerating. But there is more to learn about this B2B technology, and the data that powers it The adoption of marketing automation technology is increasing, in the USA at least. According to the 2014 Annual Marketing Data Benchmark report1, this raises four interesting points:
The 2014 report on the state of marketing data says there’s plenty of room for improvement … Around 84% of marketing databases are barely functional. From a pool of more than 61 million records, 88% lacked basic firmographic data – industry, company revenue, number of employees.
Data issues for charities and not-for-profits Organisations in the charity and not-for-profit sector have challenges of their own when it comes to data. They collect vast amounts of information about key stakeholders – donors, beneficiaries, supporters and volunteers – but often struggle to process the information and identify the key data.
A CRM system is only as good as the data it contains. Bad data slows things down, creating inefficiencies, errors, bad customer experiences and more: you don’t want to go there. Trust us, or read the story on the costs of bad data below.
It’s big, broad and can be measured It’s not just that quality data makes things happen by improving sales and ROI, allowing accurate reporting, segmentation and analysis, but that bad data actually costs you money.
Our BPO customers range from corporates to charities to councils, with correspondingly diverse benefits. How can DCA help you? Outsourcing specific business functions frees up staff and resources, allowing companies to focus on key business objectives, revenue and profitability.
Strong customer and prospect databases are powerful sources for marketing activities Your database can either power your marketing activities or sabotage them. In the first instance, they give you the information necessary to ensure your messages reach the right people, as well as ensuring that the right quantity of leads are pulled into your sales funnel.
Data quality – a recurring conversation at the ADMA Global Forum DCA recently attended the ADMA Global Forum, a three-day marketing, media and advertising event held in Sydney.
Retail + data. Have you got a plan? DCA has been solving the data problems of Australian retailers for more than 20 years, helping clients get strong returns on their marketing investments.
Developing real relationships with your customers and prospects. Effective cross-channel marketing helps you make the most of each interaction at every stage of a customer’s journey.