Modern marketing, and the things you need to know

The adoption of marketing automation technology is accelerating. But there is more to learn about this B2B technology, and the data that powers it The adoption of marketing automation technology is increasing, in the USA at least. According to the 2014 Annual Marketing Data Benchmark report1, this raises four interesting points:

Marketing databases judged as barely satisfactory

The 2014 report on the state of marketing data says there’s plenty of room for improvement … Around 84% of marketing databases are barely functional. From a pool of more than 61 million records, 88% lacked basic firmographic data – industry, company revenue, number of employees.

Charity challenges: it’s not all about the ice bucket

Data issues for charities and not-for-profits Organisations in the charity and not-for-profit sector have challenges of their own when it comes to data. They collect vast amounts of information about key stakeholders – donors, beneficiaries, supporters and volunteers – but often struggle to process the information and identify the key data.

The true cost of bad data

It’s big, broad and can be measured It’s not just that quality data makes things happen by improving sales and ROI, allowing accurate reporting, segmentation and analysis, but that bad data actually costs you money.

Attention all retailers!

Retail + data. Have you got a plan? DCA has been solving the data problems of Australian retailers for more than 20 years, helping clients get strong returns on their marketing investments.