Developing real relationships with your customers and prospects. Effective cross-channel marketing helps you make the most of each interaction at every stage of a customer’s journey.
Client testimonial from the Leukaemia Foundation of Australia. Read what Wyan Carter, the National Database Manager at the Leukaemia Foundation, has to say about working with DCA.
If you miss out this year, be sure to put it in your 2014/15 budget There is an increasing emphasis on data for business: its quality, collection points and rules. This, combined with the new privacy laws focusing squarely on consumer data, means one thing: it’s time to have a Data Audit to ensure your data measures up.
DCA has developed a new range of data products to meet the specific data needs of the following market sectors:
Data enhancement is the process of validating a database against third-party knowledge bases in order to check, update and complete a company’s information.
Your multiple data sources have been identified and consolidated: now it’s time to bring your data home
DCA details recent experience with a high-profile international family entertainment and media enterprise.
Tarot cards and crystal balls are unnecessary: experts from the Association for data-driven Marketing & Advertising (ADMA) have released their predictions for 2014, based on a solid understanding of the marketing and advertising landscape, as well as many years of industry experience.
Data is hot, in the marketing world at least. At DCA we are having an unprecedented number of conversations about how improving data quality and consolidating databases leads to big results: more effective marketing campaigns, higher ROI and better customer engagement.
New Australian privacy legislation came into effect on 12 March 2014, governing the way in which businesses collect, store and use data.