If you miss out this year, be sure to put it in your 2014/15 budget There is an increasing emphasis on data for business: its quality, collection points and rules. This, combined with the new privacy laws focusing squarely on consumer data, means one thing: it’s time to have a Data Audit to ensure your data measures up.
Data enhancement is the process of validating a database against third-party knowledge bases in order to check, update and complete a company’s information.
One of the first steps on the road to quality data is the consolidation of multiple databases: getting all your information out of its silos and into one place where it can be used to drive successful campaigns, generate accurate reports and discover key insights. Once the data is consolidated, it’s time to get it in order.
Data management and data hygiene are probably the most overlooked components of a successful marketing program, right after the content. According to research conducted in America, US Enterprises are in the race to dramatically improve their data quality, and therefore their revenue and customer engagement.