Data management and data hygiene are probably the most overlooked components of a successful marketing program, right after the content. According to research conducted in America, US Enterprises are in the race to dramatically improve their data quality, and therefore their revenue and customer engagement.
With data – as with most things – it’s the quality that counts. More customer data does not mean more customers, no matter what you wish. Instead, what it often means is bad data: more duplicates, more incomplete information, more fragments, all of which lead to ineffective marketing campaigns and an inaccurate picture of your customer base.
DCA is the industry leader, with more than ten years’ experience in subscription management and fulfilment services. As such, in partnership with Publishers DCA provides the customer service necessary for successful marketing campaigns including subscription renewals, acquisitions, cross-selling and up-selling.